Tag Archives: Compelling

Crafting a Compelling Message Part 2

Posted on July 17, 2011 by admin

Compelling messages are unique in a number of ways. There is no universal one. Each compelling message addresses a specific audience. This is called message to market match.Each compelling message has Continue reading →

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Crafting a Compelling Message

Posted on July 17, 2011 by admin

In 1980, I knew very little about marketing. Still I tried my hand at writing what I thought was compelling copy for a brochure. Looking back on those various pieces now makes me laugh. I didn’t have Continue reading →

Posted in Dental Care | Tagged , , | Leave a comment